Meet Rafferty Writes
Eilish Rafferty

Experienced content writer

Rafferty believes that is it our duty as businesspeople to help our readers grasp quickly and easily what we are trying to say. Eilish Rafferty has always loved taking pieces of writing and making them better. In each one of her marketing roles, she relished the writing tasks. She was the ‘red-pen lady’, charged with proofreading everything before it went to print. Maybe it comes from both parents being teachers. Maybe it comes from a love of language. What it led to was the establishment of a content-writing, editing and proofreading business in November 2009.

So often the wordsmith shields herself from the cut and thrust of business, seeking comfort in the purity of perfect English and living strictly by the rules of grammar and punctuation. Not Rafferty. Eilish brings her fifteen years’ experience in marketing to the table. She is realistic about the modern demands of language and knows when rules can be bent for a punchy tagline or clever copy.

Rafferty has a BA (hons) in International Business and Languages (Heriot-Watt University, Edinburgh), a Higher Diploma in Cultural Tourism (NUI Maynooth) and a Dip PR (the European Institute of Communications). She completed the FETAC level 6 Trainer the Trainer course in January 2012 and loves to pass on her passion for good writing to others.

Rafferty’s advantage is that she is not you. She’ll see your writing and your business with a new pair of eyes, a pair of experienced and informed eyes.

Rafferty writes in Naas, Co Kildare, Ireland, but serves the world, thanks to the wonders of modern technology.

Give her a call today on 087 9174360 to see how she can help you reach more of your target customers with better content.


Testimonials

Eilish has supported the marketing team over the past number of years by providing copy for our digital and email communications. Eilish is great to work with; she is quick to grasp both the objective and nuance of the brief and works in an efficient and professional manner to deliver consistently high quality content. She recently took on the project management of part of a major campaign we rolled out in June 2012 and her calm and methodical approach helped guide the project to a successful outcome.

Brian Kitson, Deputy Marketing Director, Kildare Retail Services Ltd, Operator of Kildare Village Chic Outlet Shopping

Eilish’s proofreading, copy-editing and copy-writing services to Value Retail over an 18-month period included the proofreading and copy-editing of marketing materials for the Collection of Chic Outlet Shopping Villages in Europe, the proofreading of group-wide consumer materials promoting the Collection, and copywriting for areas of the digital platform. This involved an understanding of Value Retail’s brands and its corresponding ‘voices’, ensuring that the relevant communication guidelines were complied with, and having a familiarity with one or more European languages. Eilish performed her role with enthusiasm and professionalism, delivering a high quality of content.

Duncan Graham, Communications Compliance Manager, Value Retail Plc, Operator of premium outlet shopping villages