Content Marketing Part I – A buzzword that makes me happy

January 30, 2014

Content marketing (makes me happy – content – get it?) is here to stay, its growth going hand in hand with that of social and digital platforms. You know this – you consume it yourself while queuing in the bank, on the train or Luas, waiting for a meeting to start …you use the time [...]

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What We Can Learn From Screenwriters

What We Can Learn From Screenwriters

January 22, 2013

Show, don’t tell Successful films have less dialogue (for our purposes think less text). We believe what we see, not what we hear – or read.  Instead, be visual: use pictures or video and infographics for more complex information. Get into the scene as late as possible and out as early as possible Cut out [...]

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