These are my musings. Not my innermost thoughts. On the contrary; you could say they are my ‘outermost’ thoughts on tone of voice and communicating through the written word. I think you’ll find them useful, if not interesting. I should say that I am writing these as me, Eilish Rafferty, therefore they are in my tone of voice. So if you don’t like it, don’t worry, as if you engage me, I will be writing in your tone of voice or your brand’s. Oh, there may be the work of one or two guest writers here and those pieces are, of course, in their voices.